PRSI National Awards 2025: NCSM Recognised for Innovative Cultural Communication

The National Council of Science Museums (NCSM), functioning under the Ministry of Culture, has been honoured with two prestigious PRSI National Awards 2025 by the Public Relations Society of India (PRSI).

The recognition highlights NCSM’s effective public outreach, innovative communication strategies, and integration of culture, sustainability, and digital engagement at a national scale.

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PRSI National Awards 2025: NCSM Recognised for Innovative Cultural Communication

Awards and Recognised Initiatives

NCSM received awards in two important categories:

1. Best Use of Social Media in a Corporate Campaign
   • For the Har Ghar Museum initiative
2. Special / Prestige Publication
   • For the “Waste to Art” publication

Both initiatives were commended for originality, strong public participation, and alignment with national cultural and sustainability goals.

Waste to Art: Creativity Meets Sustainability

The “Waste to Art” publication documents a flagship NCSM initiative launched under Special Campaign 4.0 and Swachhata Hi Sewa.

Key highlights:

• Around 1,250 kg of waste reused
• Materials included metal scrap, e-waste, and discarded containers
• Waste transformed into art installations and educational exhibits
• Promotes circular economy principles and sustainability awareness

The initiative involved:

• Hands-on workshops
• National-level competitions
• Active participation of students and local communities
• Wide amplification through NCSM’s digital and social media platforms

Har Ghar Museum: Digital Cultural Outreach

Inspired by the vision of Narendra Modi, the Har Ghar Museum campaign is based on the idea that every household preserves a piece of India’s living heritage.

Core features:

• Citizens share photos, videos, and stories of heirlooms and artefacts
• Creation of a digital archive of culturally and emotionally significant objects
• Integrates personal histories into India’s broader cultural narrative
• Raises awareness about heritage preservation at the household level

The campaign blends technology, storytelling, and participatory culture.

Exam-Oriented Key Facts

• Organisation: National Council of Science Museums (NCSM)
• Ministry: Ministry of Culture
• Awards: PRSI National Awards 2025
• Har Ghar Museum: Household-level cultural preservation
• Waste to Art: Circular economy & creative reuse
• Event: 47th All India PR Conference

Conference Context and Recognition

The awards were presented at the 47th All India Public Relations Conference, held in Dehradun from December 13–15, 2025.

• Theme: “Empowering Growth, Preserving Roots – The PR Vision for 2047”
• Attended by policymakers, communication professionals, academicians, and industry leaders

On behalf of NCSM, the awards were received by:

• Rajib Nath, Director (Headquarters), NCSM
• Satyajit N. Singh, PRO, NCSM

Question & Answer

Q1. NCSM functions under which ministry?
(a) Ministry of Education
(b) Ministry of Culture
(c) Ministry of Science & Technology
(d) Ministry of Information & Broadcasting
Answer: Ministry of Culture

Q2. NCSM won the PRSI Award for Best Use of Social Media for which initiative?
(a) Azadi Ka Amrit Mahotsav
(b) Waste to Art
(c) Har Ghar Museum
(d) Swachh Bharat Abhiyan
Answer: Har Ghar Museum

Q3. The “Waste to Art” initiative mainly promotes which concept?
(a) Digital literacy
(b) Circular economy
(c) Skill India
(d) Startup ecosystem
Answer: Circular economy

Q4. The PRSI National Awards 2025 were presented at which conference?
(a) India PR Summit
(b) National Media Conference
(c) All India PR Conference
(d) Digital India Conference
Answer: All India PR Conference

Q5. Approximately how much waste was reused under the Waste to Art initiative?
(a) 500 kg
(b) 800 kg
(c) 1,000 kg
(d) 1,250 kg
Answer: 1,250 kg

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